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Consumer & Retail

OBI Group has acquired the OBI and individual DIG stores from Migros

As part of a strategic review, Migros has decided to divest its DIY business, which included several Do It + Garden and OBI locations. Migros had operated the Swiss OBI stores as a franchisee. In OBI Group Holding, Migros has found the ideal partner to ensure continuity for both its customers and employees.

OBI is one of Germany’s largest home improvement and DIY retail chains, headquartered in Wermelskirchen. Founded in 1970, OBI operates over 650 stores across Europe, including in Germany, Austria, Poland and Italy. The company offers a wide range of products for home improvement, construction, gardening and interior design. OBI follows a multi-channel strategy, combining physical stores with a strong online presence. Part of the Tengelmann Group, OBI is known for its extensive product selection, excellent customer service and project-focused solutions for both DIY enthusiasts and professionals.

Migros is Switzerland’s largest retailer, headquartered in Zurich. Founded in 1925, it operates as a cooperative. The company has a diversified business model, including supermarkets, department stores, specialized retail, banking and industrial manufacturing. With nearly 100,000 employees, the group generates sales of US$34.9 billion (CHF32 billion).

Oaklins’ team in Switzerland acted as the exclusive M&A advisor to both the sellers and the Migros Group management team throughout the entire sales process.

Parties
“This transaction enables us to concentrate our resources more effectively on our core business while ensuring that the acquired branches continue to thrive under the leadership of a strong and experienced partner — safeguarding the interests of both our employees and customers. Oaklins played a pivotal role in successfully completing the sale, navigating a competitive sales process with exceptional professionalism and efficiency.
under tight time constraints.”

Peter Schmid

CEO, Migros Fachmarkt AG Switzerland

Talk to the deal team

Jens Rutten

Partner
Zurich, Switzerland
Oaklins Switzerland

Dr. Jürg Stucker

Partner
Zurich, Switzerland
Oaklins Switzerland

Florian Mattern

Senior Associate
Zurich, Switzerland
Oaklins Switzerland

Andrea Stärkle

Senior Associate
Basel, Switzerland
Oaklins Switzerland

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