Gü has been acquired by Noble Foods
The shareholders of Gü, the luxury desserts maker, have sold the company to Noble Foods. Financial details of this transaction have not been disclosed.
Gü, which was founded in 2003 by James Averdieck, is recognised as one of the fastest-growing food brands in the UK, with a leading position in the premium desserts market. Following its successful expansion into new product categories, such as ambient cakes and chocolates, as well as its growing success overseas, the shareholders approached one of Oaklins' teams in the UK to help identify the right partner to assist in taking the brand to the next stage in its development.
Noble Foods is the UK's largest supplier of eggs and egg products. The Gü management team will remain with the company after the acquisition and will manage the business as a separate entity.
Oaklins Cavendish, based in the UK, advised the seller in this transaction.
Contacter l'équipe de la transaction
Lord Leigh of Hurley
Oaklins Cavendish
Transactions connexes
Thrive Freeze Dry has successfully sealed the acquisition deal with Paradiesfrucht GmbH
Paradiesfrucht GmbH, a gobal freeze dryer of fruits, fruit preparations, drops, powders and granulates, has been acquired by Thrive Freeze Dry (Thrive), a portfolio company of Entrepreneurial Equity Partners (e2p) and Mubadala Capital. The transaction is expected to close in 2024, subject to customary closing conditions, including antitrust approval.
En apprendre plusMBO of Norway’s leading service and technology provider for food production
Tine and Nortura have sold Skala Gruppen AS to the management team.
En apprendre plusCalifornia Custom Fruits & Flavors has been acquired by Peak Rock Capital
California Custom Fruits and Flavors (CCFF) has been sold to an affiliate of Peak Rock Capital in partnership with CCFF’s management team and the Hall family, who will remain investors.
En apprendre plus