Helixa has been acquired by Telmar
Helixa has been acquired by Telmar, a portfolio company of Boathouse Capital.
Helixa is a forward-thinking audience insights platform that uses ethical AI and machine learning technology to connect data sources in one easy to use tool. Helixa helps brands and marketers connect in a more deep and meaningful way with audiences that matter most to them, and ensures that detailed research and a respect for privacy are not in conflict.
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Over 25,000 users across 100 countries use Telmar systems to analyze thousands of consumer and media data sets to assess target markets, audience reach and frequency, and media performance. Data sets can be either syndicated data to which rightful access has been granted by the data supplier, or customers’ own proprietary data. Telmar provides data integration services which support fix fusion, ascription, and Telmar’s leading data integration technique: MultiBasing™. Telmar’s platform of systems is cloud based with applications available via desktop browsers and iOS mobile.
One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to the seller, Helixa, in this transaction.
Talk to the deal team
Ken Sonenclar
Oaklins DeSilva+Phillips
John Matthews
Oaklins DeSilva+Phillips
Elaine Riddell
Oaklins DeSilva+Phillips
Related deals
ASPICON has been acquired by Grouplink, a portfolio company of Patrimonium Private Equity and Wille Finance
The acquisition of ASPICON GmbH has strengthened Grouplink Holding GmbH’s position as an integrated IT services group with deep technological expertise in the German-speaking region. ASPICON complements the group’s service portfolio by introducing a highly specialized component focused on database infrastructures.
Learn moreHemink Groep has been acquired by Gimv
Gimv has acquired a majority stake in Hemink, a Dutch specialist in real estate renovation and maintenance. This transaction marks a new chapter for Hemink, as it seeks to expand its position as a national leader in sustainable property services through its new partnership with Gimv.
Learn moreDigitalXRAID has been acquired by Limerston Capital
DigitalXRAID Ltd., a cybersecurity services specialist, has been acquired by the cybersecurity platform of Limerston Capital, a UK mid-market private equity firm. This transaction marks a significant milestone in DigitalXRAID’s growth journey and supports its ambition to become a leading provider of cybersecurity services in the UK.
Learn more