Maison Pradier and Roberta have been acquired by La Croissanterie

January 2019 — Groupe Rush, which operates the brands Maison Pradier and Roberta, has been acquired by La Croissanterie, a leading fast food restaurant chain in France. Financial details have not been disclosed.

Groupe Rush operates around 25 casual restaurants in Paris under the Maison Pradier and Roberta brands. Founded in 1859, the French bakery Maison Pradier has diversified and now sells a complete range of snacks which vary from one season to the next. Sandwiches, salads, daily specials and smoothies now complement its traditional range of cakes and pastries, including the Maison Pradier chocolate eclair, voted best in Paris by Figaroscope in 2015. Roberta is a traditional trattoria serving North Italian cuisine.

Created in 1977, La Croissanterie is a leading player in the French style fast food market with a network of 300 outlets. It provides a wide and diversified offer from breakfast to lunch and snack (pastries, sandwiches, salads, desserts, hot and cold drinks). La Croissanterie has developed a strong and historical franchise partnerships with leading oil companies such as Total, with food and beverages outlet operators such as Casino and Autogrill, and also with Elior, Relay, Avia and SSP, which are the main retail operators in train stations and airports. The combination of the three brands is expected to generate revenues of over US$170 million.The transaction has been backed by CM-CIC Investissement and Gimv, which had taken a majority stake in La Croissanterie in 2017 through a buy-out operation.

Our role in the transaction

Oaklins' team in France advised the seller in this transaction.