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Private Equity | Food & Beverage

Yooji has raised equity from Danone Manifesto Ventures, Pymwymic, CapAgro and Caravelle

July 2020 — Yooji has completed a fundraising to achieve the necessary scale to meet its immense ambition to revolutionize the baby food market.

Yooji is a French start-up shaking up the baby food industry by developing, producing and marketing healthy organic baby food meals. Its products are frozen to preserve nutrients and authentic flavor as found in home-made preparations. The company markets 30 references (vegetables, meat, fish and fruits) in ready-to-cook portions and sticks, which give parents the possibility to contribute to their baby’s personalized daily nutrition plan. Yooji benefits from the parents’ move from traditional retail shops to Click&Drive, where baby food products have become extremely popular.

Our role in the transaction

Oaklins’ team in France acted as fundraising advisor in this transaction.

“Yooji's original idea is to replicate the quality and taste of homemade baby food products on a large scale. This idea guides the daily work of all our teams. The reaffirmed confidence of the historical shareholders as well as Pymwymic’s investment will enable us to conquer new markets and create more social and ecological impact. We would like to thank Oaklins’ team in France, which was able to conduct this fundraising with an impact investor who shares all our values and ambitions.”

Jeremy Strohner

CEO, Yooji

Talk to the deal team

Antoine Lemaire

Partner
Paris, France
Oaklins France

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