AFSO has sold a minority stake to iXO Private Equity

The owners of AFSO have sold a minority stake in the company to iXO Private Equity.

Founded in 1998 and headquartered in Toulouse, AFSO is a leading French company engaged in corporate promotional gifts and items, covering various clients’ needs: bonuses, sales stimulus, loyalty, incentives and business gifts. The company specializes in customized products while also managing a permanent catalog. AFSO has a fully integrated value chain, from product design to sourcing and distribution. It has also developed expertise in B2C, providing design, administration and operation of e-commerce websites for corporate clients with strong brands. AFSO is the exclusive provider of Airbus promotional items and operates its e-shop.

Founded in 2003, iXO Private Equity is headquartered in Toulouse, with secondary offices in Lyon, Bordeaux and Marseille. The firm specializes in growth capital and buy-outs. It seeks to invest in the consumer goods, information technology, biotechnology, healthcare, transportation and chemicals sectors.

Oaklins’ team in France acted as advisor to the seller in this transaction.

Service

M&A sell-side

Parties

“We are delighted to welcome the iXO Private Equity teams to our capital and thank them for their confidence. Their expertise in build-up operations is a real guarantee of success to accompany us in our new growth strategy. We would like to thank the Oaklins team for their unfailing support and professionalism, which goes far beyond a simple commercial relationship. They have shown us through their commitment that people are and will always be the most important key to our success.”

David Maman & Elie Maman

Managing Shareholders, AFSO

Talk to the deal team

Raphaël Petit

Managing Partner

Toulouse, France
Oaklins France

View profile Get in touch

Xavier Auvergnat

Partner

Toulouse, France
Oaklins France

View profile Get in touch

Related deals

Dolmans Landscaping Group has welcomed Foreman Capital as a new shareholder to support further growth

Private Equity | Business Support Services | Construction & Engineering Services

Dolmans Landscaping Group has welcomed Foreman Capital as a new shareholder to support further growth

Dolmans Landscaping Group, a leading full-service provider of landscaping services, has welcomed Foreman Capital as a new shareholder. By partnering with Foreman Capital, which has extensive experience in building stronger companies in the maintenance of public spaces, Dolmans can accelerate its growth trajectory across core verticals and further professionalize the business.

Learn more

Salmo Group has acquired SAENGER Top Tackle and Westline Angelgeräte

Consumer & Retail

Salmo Group has acquired SAENGER Top Tackle and Westline Angelgeräte

Salmo Group SIA, a Riga-based family-owned fishing products vendor, has acquired SAENGER Top Tackle GmbH and Westline Angelgeräte GmbH, German wholesale distributors of fishing tackle across Western Europe.

Learn more

Middlecon has been acquired by Nion

TMT

Middlecon has been acquired by Nion

Middlecon has been acquired by Nion, a digital consultancy backed by Stella Capital. The acquisition strengthens Nion’s capabilities in data management and advanced analytics, enabling it to undertake larger and more complex data-driven initiatives for its customers. The partnership with Nion provides Middlecon with a strong foundation for continued growth and expansion.

Learn more