Nature & Stratégie has sold Beauté Directe to Groupe Nature
Beauté Directe has been acquired by Groupe Nature, a distributor of organic health products.
Founded in 1989 and based in Paris, Beauté Directe specializes in the distribution of beauty products to beauty salons, home beauticians and spas. The company markets 1,360 product references, 450 of which, under the Nature et Stratégie brand, are certified organic and natural, through six categories to a clientele of more than 6,000 beauty professionals. Today, Beauté Directe is the French leader in the hair removal products segment, which represents about 50% of its turnover. The company distributes its products in France, Belgium, Switzerland, the UK and Luxembourg through e-commerce and a call-center.
Founded in 1997, Groupe Nature distributes organic health products, mainly food supplements and cosmetics, to specialized organic shops, pharmacies and online.
Founded in 1985, Nature & Stratégie is a French family-owned group, pioneer in organic and ecological solutions for a healthy living. The group designs, formulates, manufactures and markets organic cosmetics and ecological home care products focusing on sustainable development and in increasing public awareness.
Oaklins’ team in France assisted Beauté Directe’s shareholders on the sale of the company to Groupe Nature.
Talk to the deal team
Related deals
TheNativeFoods has sold a 60% majority stake to investors led by HCapital Partners
TheNativeFoods has entered a new growth phase following the sale of a 60% stake to HCapital Partners, alongside PCL Investments and Premium Peculi. The founding shareholder retains a 40% interest and will continue to lead the company as CEO to ensure a smooth transition and sustained expansion.
Learn moreEasy-Barf has been acquired by The Nutriment Company
Easy-BARF, a French fresh pet food manufacturer, has been acquired by The Nutriment Company. This transaction gives The Nutriment Company a strong position in France, Europe’s third-largest pet food market, and represents the company’s eighth acquisition in 2025.
Learn moreFrenchFood Capital has acquired Sabre Paris
FrenchFood Capital, a management company specializing in financing and supporting businesses in the food sector, has acquired a majority stake in Sabre Paris, a French premium tableware company. As part of the transaction, the Gelb family, founders of Sabre Paris, are reinvesting and retaining a significant stake in the company, ensuring continuity of the entrepreneurial spirit that has shaped the brand’s success.
Learn more