Babymoov has been acquired by Initiative & Finance

February 2022 — Babymoov Group has completed a secondary and majority LBO. Through this transaction, the three historical co-founders have sold a majority stake to the French PE fund Initiative & Finance, and conclude the handover to a new management team. This transaction also enables the minority shareholder CM Equity PE fund to dispose of its shares.

Babymoov is a leading French player in the small and medium childcare goods ector with an international footprint. The group designs, develops and distributes a wide range of products, such as baby monitoring equipment, food processors, gear and comfort sleeping products. Babymoov leads a multi-channel distribution strategy in B2B (online selling, specialized stores and mass market) and in D2C (e-shops and marketplaces).

Initiative & Finance is a French private equity fund. It has been working with SME managers for more than 35 years and has gradually opened up to mid-sized companies. I&F supports its partner executives in their transformation, buy-out and growth projects, offering them the perspective and expertise of a professional shareholder to help them tackle their financing, strategy, governance and organizational challenges.

Our role in the transaction

Oaklins' team in France acted as the exclusive advisor of the shareholders of Babymoov Group in this secondary and majority LBO. The team managed the preparation of the sale process and due diligence, the approach and parallel negotiations with potential buyers, the management of the staple financing and assisted the shareholders until closing.