Génicado has received a minority investment from BNP Paribas Développement

Quentin and Martin d’Hermies have completed a primary minority LBO of Génicado with BNP Paribas Développement.

Génicado is a local champion for object and clothing personalization. Located in Nantes and with offices in Paris and Rennes, the company is a one-stop shop for its B2B clients who externalize their brand image.

BNP Paribas Développement, an autonomous subsidiary of the international banking group BNP Paribas, is a limited company which, for over 30 years, has been investing its own funds directly as a minority shareholder to support the development of successful SMEs and SMIs to ensure their long-term survival by facilitating their transfer. In addition to providing companies with stable financial resources, BNP Paribas Développement’s mission is to support the management teams over the long term as they implement their medium-term strategic projects. BNP Paribas Développement’s position as a minority shareholder ensures that its partners benefit from appropriate governance without interference in day-to-day management, while benefiting from the strength of a recognized group and the experience of a partner with a portfolio of over 500 diversified investments.

Oaklins’ team in France acted as the exclusive financial advisor to Génicado in this LBO.