mp group has sold its e-commerce subsidiary focusing on third party brands Zoologo to Kömpf

April 2024 — mp group gmbh has sold Zoologo Holding GmbH & Co. KG to Kömpf GmbH & Co. KG.

Established in 2015, Zoologo Holding is an e-commerce specialist for pet food and petcare. The company offers over 15,000 items from more than 500 premium brands through its online shops ZOOLOGO and petotal. Its product portfolio includes dry and wet food for dogs and cats, as well as food and accessories for small animals such as birds, rodents and horses. In addition to the pet food segment, ZOOLOGO provides fishkeeping products, including fish tanks, accessories, food, plants and aquarium technology, as well as ponds and related technology and accessories.

Kömpf operates in several construction markets, focusing on building materials, DIY stores and garden centers. Next to the stationary retail, the company is also active in the e-commerce segment via its own webshop.

mp group is one of the leading players in the German pet food market and focuses on stationary and online retail. The group has 1,200 employees and operates more than 25 Kölle-Zoo stationary specialized retailers in Germany and Austria, with a focus on pets, pet food and pet accessories. Additionally, mp group is the largest German franchisee with approximately 40 Fressnapf stores.

Our role in the transaction

Oaklins’ team in Germany exclusively advised the shareholders of mp group and Zoologo Holding during the sale and carveout of ZOOLOGO. The transaction underlines Oaklins’ expertise in the pet food and petcare sector.