Mirror Mirror has been acquired by Ykone
December 2025 — Mirror Mirror has been acquired by Ykone, enabling the company to accelerate its international expansion by leveraging Ykone’s commercial strength. At the same time, Ykone benefits from gaining in-house production capabilities and driving its move upmarket toward luxury clients. The transaction reflects a shared ambition to build a comprehensive global offering spanning influence, activation and production across Paris, Milan, the USA, Abu Dhabi, Dubai and other key markets.
Mirror Mirror is a creative production company that represents talent and produces films, print campaigns and digital assets for brands. The company is recognized for its complementary expertise across photography and film, underpinned by strong technical know-how, as well as its direct and long-standing relationships with clients. It also has a proven track record in identifying and signing new talent, including photographers and directors. Mirror Mirror’s client base includes leading luxury brands such as L’Oreal, LVMH, Chanel, Hermes and Publicis.
Ykone is an international player in influencer marketing, digital activation, content creation and talent representation, serving a premium lifestyle client base including Nespresso and Swarovski. With over 300 employees, the group operates in 16 countries across the USA, China, India and Europe.
Our role in the transaction
Oaklins’ team in France acted as the exclusive financial advisor to the shareholders of Mirror Mirror throughout the process, identifying the best strategic partner to accelerate the group’s development, particularly internationally, and to support expansion into new market segments.
Talk to the deal team
Related deals
Moneybox’s employee share sale has set another milestone for London’s Private Securities Market
The London Stock Exchange’s Private Securities Market (PSM) continues to demonstrate its potential as a venue for providing shareholder liquidity in high-growth private companies. Following the successful employee share sale for autonomous driving pioneer Wayve earlier this month, fintech leader Moneybox has completed a US$61 million (£45 million) employee liquidity event through the PSM. By structuring the transaction as an employee liquidity event, long-serving employees with vested equity have been able to realize some of the value they helped create while enabling Moneybox to remain private and continue its growth journey. Crowdcube managed the employee seller and investor participation process.
Learn moreTA Associates has completed a sell-down of its stake in Eurowag
TA Associates has completed a US$40 million accelerated bookbuild (ABB), selling approximately 4.3% of its shareholding in W.A.G. payment solutions AS (Eurowag) through a secondary offering on the London Stock Exchange. The transaction formed part of the private equity sponsor’s continued partial exit following its investment in Eurowag in 2015. The offering attracted strong demand from international institutional and Czech investors, resulting in a successful placement at US$1.33 per share, a 7.4% discount to the previous close and a 2.2% discount to the one-month volume-weighted average price (VWAP).
Learn moreDIGMATIX has entered the Czech market through the acquisition of LLP CRM
DIGMATIX has acquired LLP CRM, a Czech Microsoft Dynamics 365 Customer Engagement specialist. The acquisition marks DIGMATIX’s entry into the Czech market and strengthens the group’s capabilities in customer relationship management (CRM), sales automation, customer service and AI-powered business solutions.
Learn more