The next big thing: growers scaling up


Oaklins’ specialist Frank de Hek surveys the horticulture landscape and unearths the market dynamics urging growers to consolidate and maximize on economies of scale.

We ask Floré Group’s CEO Werner Krott to share his visionary outlook and the drivers behind his bold decision to merge the group’s azalea activities with those of a competitor. He cites Oaklins’ key role in helping find the right partner to create a new, best-in-class company capable of innovating the industry.

This edition’s case study features the sale of Floranova, an ideal match to increase buyer Sygenta’s international presence and broaden its portfolio.