Multi-channel strategy for dominant bird feeders supplier
Classic Brands, LLC, a portfolio company of FrontRange Capital Partners and Brass Ring Capital, has been sold to Merit Capital Partners and Aiglon Capital Management. Oaklins’ team in Los Angeles acted as the exclusive sell-side advisor.
I am very excited about the next chapter for Classic Brands and our new partnership with Merit Capital and Aiglon Capital. The team in Los Angeles did a terrific job preparing and guiding the management team through the process. They really understood the management team’s perspective and were responsive to our needs.BOB DONEGAN CEO CLASSIC BRANDS, LLC, USA
“Classic Brands has grown significantly over the past five years both organically through its commitment to traditional retail and online channels and through its successful completion and integration of multiple acquisitions. Congratulations to the management team at Classic Brands for creating a truly differentiated market leader.”EDUARD BAGDASARIAN CEO AND MANAGING DIRECTOR OAKLINS, LOS ANGELES, USA