A new chapter for a well-known French herbal tea brand
FrenchFood Capital has sold Les 2 Marmottes, the third-largest player in the French herbal tea market, to the world-leading Dutch coffee group, Jacobs Douwe Egberts (JDE).
Les 2 Marmottes produces herbal tea with no added flavoring, and works directly with small and local suppliers. The arrival of the PE fund FrenchFood in 2018 marked a turning point for the company, which has demonstrated strong organic growth since then.
The acquisition of Les 2 Marmottes by JDE is a turning point in the history of this SME, which has become one of France’s favorite brands, thanks to the know-how of the CEO Christian Polge and his team, and thanks to the support of Paul Moutinho and the FrenchFood Capital team. We are convinced that JDE will be able to maintain all the spirit and authenticity that make Les 2 Marmottes so successful, while serving its international ambitions.HADRIEN MOLLARD, MANAGING PARTNER, OAKLINS, FRANCE
Oaklins’ global reach helped find the right partner
Oaklins’ team in France led a very competitive process in which it acted as the exclusive sell-side financial advisor to support Les 2 Marmottes in choosing the best partner from among several PE funds and industrials, in order to pursue its growth. This operation demonstrates Oaklins’ expertise in consumer goods, enabling it to support a growing and well-known brand in its ambitious project to develop internationally.
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