Pressing forward
Sports Newsletter I February 2026
Continued M&A deal activity reflects structural strength in sports
The global sports sector once again demonstrated its structural strength in 2025, with M&A activity remaining at elevated levels across a wide range of sports-related assets. From professional teams and sports centers to media, technology and participation-driven businesses, investor appetite remains strong and increasingly sophisticated.
In the latest Oaklins Sports Newsletter, our sector specialist Derk Verheul provides an in-depth analysis of the trends shaping the sports M&A landscape. The report explores how lifestyle trends, fan engagement, media convergence and technological innovation are driving deal activity, while also offering a detailed look at valuation developments and buyer dynamics.
You will find an overview of M&A activity, a curated selection of notable transactions, and a highlighted Oaklins deal that illustrates our approach in the sector.
Looking ahead to 2026, major global sporting events and continued innovation across sports, media and technology are expected to create new opportunities for investors, corporates and entrepreneurs alike. This newsletter offers valuable insights for anyone active in, or considering, the sports market.
Download the Sports Newsletter and explore data, deals and expert perspectives shaping the future of sports M&A.
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