BrandTech: The next frontier for driving growth

The demand from businesses for customer-focused, fact-based decision-making is exploding worldwide, just when consumer behavior is changing ever more rapidly in response to major market events. And while understanding how to drive and support the brand experience during times of economic uncertainty is key to brand survival, the research landscape is shifting in fundamental ways.

On 1 December, we hosted a webinar to discuss current market dynamics in the sector including M&A priorities and investment opportunities with three expert speakers from Europe and the USA.

If you were unable to attend, you can watch the recording below:

M&A in the Insights market has never been more active. Research-technology (ResTech) firms have emerged to support the agile, tactical needs of brands, and have received considerable industry investment. But automation’s limits have spawned a new and exciting segment that we call BrandTech, which combines self-serve ResTech with full-serve, insights-enabled consulting for faster, cheaper and highest-quality strategic decision-making for brand building. KEN SONENCLAR, INSIGHTS SPECIALIST, OAKLINS


These three Insights CEOs shared their views on the fast-changing industry: 

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Kristof De Wulf Ghent, Belgium
Co-Founder and CEO, InSites Consulting

Kristof De Wulf is the co-founder and CEO of InSites Consulting, a new generation agency that is stretching the boundaries of market research, and helping global brands become locally relevant.

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Jordi Ferrer Barcelona, Spain
Co-Founder and CEO, Zinklar

Jordi Ferrer is the founder and CEO of Zinklar, a consumer insights platform. Zinklar is a SaaS solution that is revolutionizing market research globally, by making high-quality consumer insights available to all kinds of brands and professionals, more efficiently and more often, in over 80 countries. More than 200 brands have adopted Zinklar to make customer-centric decisions, including Coca-Cola, Reckitt, Bayer, Panasonic, KFC, Hershey’s, Uber and Google. Jordi holds an MBA from IESE and a degree in economics from the UB (Barcelona University), and has studied management education at the London Business School. 

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Matt Kleinschmit Chicago, USA
Founder and CEO, Reach3 Insights

Matt Kleinschmit is the founder and CEO of Reach3 Insights, a modern research consultancy that develops mobile messaging-based, conversational insight solutions for today’s modern, agile enterprise. With over 25 years of hands-on consultative insight experience across a variety of industry sectors, Matt is a skilled and seasoned research innovator specializing in developing interdisciplinary strategic consulting teams and technology-accelerated insight solutions for global brands that are determined to win in today’s fast-paced marketplace. Prior to founding Reach3, Matt held senior leadership roles at Vision Critical and Ipsos, and was a presidential scholar at the University of Minnesota. 


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Ken Sonenclar New York, United States
Managing Director, Oaklins DeSilva+Phillips
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Elaine Riddell New York, United States
Managing Director, Oaklins DeSilva+Phillips
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Ken Sonenclar leads Oaklins’ Insights team and is a managing director at Oaklins DeSilva & Phillips in New York. Insights focuses on the massive disruption to business caused by the emergence of the “experience economy.” Insights tracks M&A opportunities among both emerging players and evolving legacy businesses in this US$80 billion global industry. Ken has advised multiple clients in the Insights sector, often through complex cross-border transactions. The firms he has supported include RDA Group on its sale to Ipsos, Vision Critical Research & Consulting on its sale to Maru Group/Primary Capital, MarketTools/TPG on its sale to MetrixLab, and PhoCusWright on its sale to Northstar Travel Media.

Elaine Riddell is a managing director at Oaklins DeSilva+Phillips in New York. She has deep operational expertise in the Insights industries supporting healthcare and, in particular, life sciences as well as consumer-driven sectors, and all on a global basis. Elaine brings an understanding of the disruptive market dynamics shaping these industries and influencing M&A priorities and spending. This highly relevant market knowledge has enabled Oaklins’ Insights team to be invited to pitch for new business, and to win a majority of these pitches.

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