Leading Dutch specialist in the niche sports equipment industry plans for next growth phase

Deal Flash

Transformation Capital, a Netherlands-based growth equity firm, has joined the shareholder base of Kubus Sports, which owns a range of premium sports equipment brands. Together with Alex Cretier, current CEO and co-owner, Kubus Sports will seize opportunities to further strengthen its leading position in the niche sports equipment market.

Kubus Sports, founded in 1970 and headquartered in the Netherlands, has built a strong product and brand portfolio serving all-season sports such as kiteboarding, windsurfing, wingsurfing, SUP, foiling, sailing, wakeboarding, field hockey, padel and winter sports.

Throughout our search for a new growth-oriented partner, Oaklins’ pragmatic and result- oriented approach has helped us to find the best possible partner for Kubus Sports, aligning with our values of entrepreneurship, passion for sports and growth. ALEX CRETIER, CEO, KUBUS SPORTS, NETHERLANDS

Oaklins’ expertise was instrumental in facilitating this deal

Oaklins’ team in the Netherlands served as the exclusive sell-side advisor to Kubus Sports’ shareholders in attracting a new shareholder. This transaction emphasizes Oaklins’ profound expertise in the sports sector, also demonstrated by its extensive track record of successful mergers, acquisitions and divestments in this industry. On the back of this track record, Oaklins has gathered detailed insights into sector dynamics, valuation trends and key personalities, as well as potential buyers and targets.

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Derk verheul
Derk Verheul Amsterdam, Netherlands
Senior Associate
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