Babyshop AS has been acquired by The Luxury Kids Group
April 2015 — Floberg Holding AS has sold Babyshop AS to The Luxury Kids Group. Financial details have not been disclosed.
Babyshop AS is a leading retail chain offering products to expectant mothers, babies and children mainly in the 0–4 year old range. The company's products include clothing, strollers, furniture, bedding, feeding products, bathing, travel equipment and toys. Babyshop operates 15 retail locations and an online store.
The Luxury Kids Group is a Sweden-based, leading children's e-commerce retailer in the Nordics, and includes Babyshop.com, Babyshop Norway, AlexandAlexa.com and Oiidesign.se. Together, they have a leading market position within the children's premium fashion and product segment, with 2.5 million website visitors per month and over 500,000 retail customers per year. In addition to the group’s online sales channel, in September 2014 the company successfully launched its flagship store in Sturegallerian, one of the most visited shopping centers in central Stockholm.
Marcus Tagesson, co-founder of Babyshop, said: “The acquisition of Babyshop Norway will strengthen our leading position in the market and we are very happy to take the lead on consolidating the children’s premium segment. Together, we will have a strong customer proposition, great brand portfolio and the scale necessary to unlock value in our key markets.”
Our role in the transaction
Oaklins' team in Norway advised the seller in this transaction.
Talk to the deal team
Related deals
Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.
Learn moreOEP Danzig BidCo has completed a mandatory tender offer for the shares of Digital Value
OEP Danzig BidCo S.p.A. has completed a mandatory tender offer for the shares of Digital Value S.p.A.
Learn moreBolster Investment Partners has secured debt financing for the acquisition of Royal Taste Company
Bolster Investment Partners has partnered with Royal Taste Company, a leading Dutch custom signature coffee platform offering end-to-end sourcing, blending, roasting, packaging and delivery services. The partnership marks an important next step in Royal Taste Company’s growth trajectory, focused on further geographical expansion, commercial development and selective strategic acquisitions.
Learn more