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Consumer & Retail

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M&A has always been a big part of a consumer and retail company’s growth strategy. However, as competition gets tighter and demand for more purpose-driven brands increases, companies come to us not just for scale, but also to reshape their portfolios for a more customer-focused strategy. Whether you’re selling or buying a business, our deep expertise in M&A, growth equity and ECM, debt advisory and corporate finance services as well as our established relationships in everything from e-commerce to innovative logistics will guide you toward success in closing the best deals.

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Parcom has sold Krifon to Varro
Private Equity | Construction & Engineering Services | Consumer & Retail

Parcom has sold Krifon to Varro

Krifon AS, a leading Nordic B2B distributor specializing in home and garden products, has been acquired by Varro. The transaction marks a new chapter for the company as it continues to strengthen its position as a trusted category partner to leading DIY chains, garden centers and furniture retailers in Norway.

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AWC has acquired a significant minority stake in MyFitness
Consumer & Retail

AWC has acquired a significant minority stake in MyFitness

AWC AS, the investment company of the Norwegian family office Awilhelmsen, has acquired a 22.2% stake in MyFitness AS, the largest fitness club operator in the Baltics, becoming the MyFitness’ largest single shareholder.

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Bovictus A/S has divested Zone Denmark to F&H of Scandinavia A/S
Consumer & Retail | Private Equity

Bovictus A/S has divested Zone Denmark to F&H of Scandinavia A/S

Bovictus A/S has sold Zone Denmark to F&H of Scandinavia A/S, Scandinavia's largest household accessories brand. Financial details have not been disclosed.

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“Oaklins’ negotiating skills and experience from previous transactions in our industry were extremely valuable and secured a good result with a buyer who can boost and continue the impressive growth which Zone has realized in recent years.”

Peter Lund

Chairman of the Board, Bovictus A/S

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Strategic ownership transition in the Nordic home and garden distribution market

DEAL ANNOUNCEMENT: Varro Invest have acquired Krifon, a leading Nordic B2B distributor of home and garden products.

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Bjørn Pedersen

Partner
Oslo, Norway
Oaklins Norway