Market research’s new kid on the block

SPOT ON MARKET RESEARCH:

Our market research specialist Ken Sonenclar braces us for the radical impact of blockchain technology on marketing data & insights. With cyberspace’s enfant terrible poised to unleash disruption on the established world order, we foresee the exciting opportunities lying in wait for the sector’s innovators.

Why will self-sovereign identity (SSI) prove so valuable to researchers? How does blockchain fit into the insights ecosystem, and how can it enable control and monetization of data? As well as providing a glimpse into the future, we focus a spotlight on the here and now with an infographic on 50+ real-world uses of blockchain, and a case study of LRW’s acquisition of insights and strategy consulting agency Kelton Global.