Admeta has been acquired by WideOrbit Inc.
July 2014 — The private shareholders of Admeta have sold the company to WideOrbit Inc. Financial details of this transaction have not been disclosed.
Admeta, based in Sweden, provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. WideOrbit intends to leverage Admeta’s advanced optimization technology across programmatic solutions for both broadcast and digital.
WideOrbit Inc. is the leading provider of advertising management software for Media companies, providing innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. The company has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is headquartered in San Francisco, with offices in Seattle, Denver, Dallas, Vancouver, Birmingham (AL), Agawam, and in Paris (France) and Gothenburg (Sweden).
Our role in the transaction
Oaklins' media specialist team in New York advised the seller in this transaction.
Talk to the deal team
Ken Sonenclar
Oaklins DeSilva+Phillips
Related deals
Comtax has been acquired by Ryan
Comtax, a São Paulo-based tax technology consultancy specializing in tax determination and digital tax compliance, had been acquired by Ryan, the world’s largest firm dedicated exclusively to business taxes. The transaction marks Ryan’s entry into the Brazilian market, adding a specialized team and an established base of large corporate clients in Brazil, one of the world’s most complex tax environments, at a time when the country’s consumption tax reform is set to reshape how companies calculate and report indirect taxes. For Comtax, the acquisition brings access to Ryan’s global platform, technology and client network across more than 80 countries, creating opportunities to scale its tax determination and compliance offering beyond its current footprint. Comtax’s founders will continue to lead the business.
Learn moreNextalia has acquired a majority stake in Witapp
Nextalia SGR S.p.A. has acquired a majority stake in Witapp S.r.l., an Italian company specializing in software development for the digitization of healthcare infrastructure. The acquisition strengthens Nextalia’s track record in technology companies serving the public sector and supports its strategy of investing in businesses operating at the intersection of healthcare digitization and the modernization of public services.
Learn moreMoneybox’s employee share sale has set another milestone for London’s Private Securities Market
The London Stock Exchange’s Private Securities Market (PSM) continues to demonstrate its potential as a venue for providing shareholder liquidity in high-growth private companies. Following the successful employee share sale for autonomous driving pioneer Wayve earlier this month, fintech leader Moneybox has completed a US$61 million (£45 million) employee liquidity event through the PSM. By structuring the transaction as an employee liquidity event, long-serving employees with vested equity have been able to realize some of the value they helped create while enabling Moneybox to remain private and continue its growth journey. Crowdcube managed the employee seller and investor participation process.
Learn more