Go to deals
TMT

Resolut Marketing Systems has been acquired by Brandmaster

February 2019 — The private shareholders of Resolut Marketing Systems AB have sold the company to Brandmaster AS.

Resolut Marketing Systems is a leading Swedish provider of cloud-based tools to efficiently manage marketing resources and activities, a platform known as a Marketing Resource Management (MRM). The company has an impressive customer portfolio which includes brands such as Swedbank, BMW, Toyota, Volkswagen and Svenska Spel. Resolut Marketing Systems is headquartered in Stockholm and in 2016 established an office in the US in order to support its growth plans in the North American market, the largest globally.

Brandmaster is a fast-growing developer and provider of MRM systems, with a leading position on the Norwegian market and a rapidly growing international presence.

Our role in the transaction

Oaklins' team in Sweden acted as financial advisor to the sellers in this transaction.

Parties
“We are very happy about the deal! Oaklins’ Swedish team has played an instrumental role in making this happen, as they quickly acquired a thorough understanding of our business and market and worked with great dedication in every step of the process. That we now become a part of Brandmaster is very positive for both parties, as instead of competing we can now take a joint grip of the Nordic market, while leveraging our complementary geographic footprints to accelerate our international expansion.”

Jonas Wärn

CEO, Resolut Marketing Systems AB

Talk to the deal team

Adel Koubaa

Managing Partner
Stockholm, Sweden
Oaklins Sweden

Nikolaos Karabelas

Partner
Stockholm, Sweden
Oaklins Sweden

Jakob Mårtensson

Partner
Stockholm, Sweden
Oaklins Sweden

Related deals

Comtax has been acquired by Ryan
Private Equity | Business Support Services | TMT

Comtax has been acquired by Ryan

Comtax, a São Paulo-based tax technology consultancy specializing in tax determination and digital tax compliance, had been acquired by Ryan, the world’s largest firm dedicated exclusively to business taxes. The transaction marks Ryan’s entry into the Brazilian market, adding a specialized team and an established base of large corporate clients in Brazil, one of the world’s most complex tax environments, at a time when the country’s consumption tax reform is set to reshape how companies calculate and report indirect taxes. For Comtax, the acquisition brings access to Ryan’s global platform, technology and client network across more than 80 countries, creating opportunities to scale its tax determination and compliance offering beyond its current footprint. Comtax’s founders will continue to lead the business.

Learn more
Nextalia has acquired a majority stake in Witapp
Private Equity | TMT

Nextalia has acquired a majority stake in Witapp

Nextalia SGR S.p.A. has acquired a majority stake in Witapp S.r.l., an Italian company specializing in software development for the digitization of healthcare infrastructure. The acquisition strengthens Nextalia’s track record in technology companies serving the public sector and supports its strategy of investing in businesses operating at the intersection of healthcare digitization and the modernization of public services.

Learn more
Moneybox’s employee share sale has set another milestone for London’s Private Securities Market
Financial Services | TMT

Moneybox’s employee share sale has set another milestone for London’s Private Securities Market

The London Stock Exchange’s Private Securities Market (PSM) continues to demonstrate its potential as a venue for providing shareholder liquidity in high-growth private companies. Following the successful employee share sale for autonomous driving pioneer Wayve earlier this month, fintech leader Moneybox has completed a US$61 million (£45 million) employee liquidity event through the PSM. By structuring the transaction as an employee liquidity event, long-serving employees with vested equity have been able to realize some of the value they helped create while enabling Moneybox to remain private and continue its growth journey. Crowdcube managed the employee seller and investor participation process.

Learn more