MG Cannon has been acquired by Steer Automotive Group
The shareholders of the UK automotive bodyshop repair group MG Cannon have sold the business to Steer Automotive Group.
Since it was established in 1970 as a single site, sole trader business, MG Cannon has grown to become the leading accident repair group in the southwest of England, with six vehicle manufacturer-approved sites and a smart repair facility. Working alongside the UK’s leading manufacturers, insurers and local business fleets, the company uses state-of-the-art technology and a skilled workforce to provide comprehensive repair services, including those for electric and hybrid vehicles.
Backed by private equity, Steer Automotive Group has grown impressively in recent years, with a number of strategic acquisitions that have seen the group expand to 187 locations and close to 3,000 employees. The acquisition of MG Cannon’s sites in Plymouth, Salisbury, Gloucester, Dorchester, Swindon and Westbury expands Steer’s regional footprint and enhances its service offerings with advanced repair capabilities. Additionally, MG Cannon’s strategic locations support Steer’s mutual client partners, further strengthening its presence and service capacity along the west coast and into Cornwall.
Richard Steer, chief executive of Steer Automotive Group, commented, “We are absolutely delighted to have MG Cannon in the Steer family. This acquisition aligns with our strategic vision of expanding our service offerings and market presence. Most importantly, we warmly welcome our new colleagues and look forward to integrating their expertise into our operations, ensuring that we continue to deliver superior automotive repair services across the UK for our clients.”
Oaklins S&W, based in the UK, acted as lead advisor to the shareholders of MG Cannon. The transaction adds to Oaklins’ experience in the automotive sector.



Dan Wareham
Managing Director, MG Cannon
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