CatapultWorks has been acquired by R2integrated

The private shareholders of CatapultWorks have sold the company to R2integrated (r2i), a full-service digital marketing agency backed by ORIX Private Equity. Financial details of this transaction have not been disclosed.

CatapultWorks is an integrated demand marketing agency that specializes in combining creative campaigns and content with optimized data, media and teleservices to increase client revenue and drive higher customer engagement. Brands such as Chevron, Citrix, PG&E, ServiceNow and UnitedHealthcare have worked with CatapultWorks to activate existing customers and inspire new relationships.

r2i is a high growth, full-service digital marketing and technology agency specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. With a focus on integrating the right marketing technologies to deliver customer-centric campaigns, r2i delivers solutions that enable clients to manage end-to-end digital marketing experiences and activities. Backed by ORIX Private Equity, the agency offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis, content strategy and content distribution technology, and reporting and analytics – all geared towards customer acquisition. r2i clients include Microsoft, Under Armour, MasterCard, University of Michigan and Hershey’s.

Oaklins' media specialist team in New York advised the seller in this transaction.