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Private Equity | TMT

Ad-Juster, Inc. has been acquired by Innotech Capitals

The private shareholders of Ad-Juster, Inc. have sold the company to Innotech Capitals. Financial details will remain confidential.

Ad-Juster, Inc., is a SaaS-based data aggregation and reconciliation platform based in San Diego, California. Ad-Juster's technology is used by digital publishers, advertising agencies, ad networks, and ad tech platforms to automate time consuming manual processes that are prone to error. Ad-Juster specializes in an array of services including display ad reporting, third party data aggregation, programmatic reporting, ad viewability, mobile and video reporting third party tag verification, and automated buffer optimization.

Innotech Capitals is an international private equity consortium group and the investment arm of Innotech International Group, a Shanghai-based company. Innotech Capitals is composed of a team of entrepreneurs, angel investors, and corporate leaders with years of executive management experience and a focus on investing in all aspects of the internet.

Oaklins' media specialist team in New York advised AdJuster, Inc. on its sale to Innotech Capitals. Oaklins' Chinese team, based in Shanghai, helped to identify the buyer and assisted with cross-border expertise throughout the transaction.

Parties

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Reed Phillips

Managing Partner
New York, United States
Oaklins DeSilva+Phillips

John Matthews

Senior Advisor
New York, United States
Oaklins DeSilva+Phillips

Lillian Liu

Managing Director
New York, United States
Oaklins DeSilva+Phillips

Ken Sonenclar

Managing Director
New York, United States
Oaklins DeSilva+Phillips

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