Lieberman Research Worldwide has been acquired by Tailwind Capital Group, LLC

June 2015 — Arnie Fishman and Dave Sackman, owners of Lieberman Research Worldwide, LLC (LRW), have sold the company to Tailwind Capital Group LLC. Financial details have not been disclosed.

LRW provides marketing research consultancy services. It offers strategy solutions such as market segmentation, global portfolio management, purchase process, competitive analysis, attitude and usage, market sizing, and market trends; and brand solutions such as positioning, brand health optimization, brand tracking, brand stretch, consumer decision process, channel evaluation, and brand valuation. The company also provides product development solutions such as concept screening/evolution, concept testing, forecasting, feature optimization, pricing, product testing, and functional packaging; and advertising and communication solutions such as advertising testing/pre-testing, advertising tracking, campaign effectiveness, media mix, message development, promotion evaluation, packaging for communication, and website evaluation. In addition, it offers customer experience solutions such as satisfaction tracking, attrition/loyalty studies, shopper insights, store design, employee and competitor satisfaction, and financial linkages; and brand equity, concept development, advertisement testing, and needs identification solutions. LRW was founded in 1973 and is headquartered in Los Angeles, California, with additional offices in the US and internationally.

Tailwind Capital Group is a private equity firm specializing in investments in growth capital, buy-out, recapitalization, and industry consolidation in middle-market companies. It seeks to invest in healthcare sector with a focus on healthcare information technology, medical devices, pharmaceuticals, and services as well as business services, industrial services, media and communications services sectors, with a focus on data and information services, distribution and logistics, information technology, and processing services. The firm also considers investing in environmental and facilities services. It prefers to invest in North America. It seeks to invest between US$25–100 million of equity in companies with total enterprise value between US$50–300 million. The firm seeks to make control investments in its portfolio companies. Tailwind Capital Group was founded in 2003 and is based in New York, New York.

Our role in the transaction

Oaklins' team in Los Angeles advise the seller in this transaction.