RAF Industries has sold Steamist to Masco Corporation

Steamist, Inc., a portfolio company of RAF Industries Inc., has been sold to Masco Corporation (NYSE:MAS).

With a multi-decade brand heritage, Steamist is the leading provider of high-quality steam showers and luxury shower accessories sold under the Steamist®, EliteSteam™ and EliteShower™ brands. Based in East Rutherford, New Jersey, Steamist markets its products via an omni-channel approach unique to the industry, maximizing its brand reach and market presence.

With a market capitalization of over US$14 billion, Masco Corporation is a global leader in the design, manufacture and distribution of branded plumbing and decorative architectural products. Steamist represents its entry into the steam shower category.

RAF Industries is a Pennsylvania-based private investment firm focused on acquiring manufacturing and service-oriented businesses primarily in the consumer and industrial sectors.

One of Oaklins’ teams in the USA served as the exclusive financial advisor to Steamist, Inc., a portfolio company of RAF Industries Inc.

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M&A sell-side

Parties

“From start to finish, working with the team in Atlanta was a pleasure. We received the senior-level attention we were promised along with excellent input and execution at all levels. Their service included timely and on-point advice on market trends, information presentation and strategy, especially relating to our company’s growing direct-to-consumer sales efforts. We look forward to working with them in the future.”

Rick Horowitz

President and COO, RAF Industries Inc.

Talk to the deal team

David M. Felts

Managing Director

Atlanta, United States
Oaklins TM Capital

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John Dean

Managing Director

Atlanta, United States
Oaklins TM Capital

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Matt Rosenthal

Associate Director

Atlanta, United States
Oaklins TM Capital

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