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Private Equity | Consumer & Retail

Naish has been acquired by Kubus Sports

Kubus Sports has acquired Naish.

Kubus Sports, founded in 1970 and headquartered in the Netherlands, is the owner and value-added distribution platform for premium quality sports equipment brands, covering various niche markets, including STX, Prolimit, Storm, Ohana, Brabo Hockey, Brabo Padel, STX Snow, Atom and Princess Hockey. The company’s all-season product and brand portfolio is focused on fun and water sports (SUP, kiteboarding, windsurfing, wingsurfing, foiling, sailing and wakeboarding), field hockey and padel, and winter sports markets. Kubus is highly successful in building market leading brands through its in-house R&D, design, sales and marketing capabilities. Several renowned third-party brands such as Elan, Nitro and Giro have chosen to team up with Kubus as exclusive value-added distributor, providing logistics, distribution and marketing services, as well as brand building support.

Headquartered in Maui, Hawaii, Naish was founded in 1979 by 24-time windsurfing world champion and pioneer of stand-up paddling, kateboarding and wingsurfing Robby Naish. Naish is a well-known and high-end water sports company with a worldwide reputation for quality, innovative product design and attractive branding. Naish’s product portfolio consists of, amongst others, windsurfing boards, sails and rigs, kitesurfing kites and boards, stand up paddle boards and paddles, surfboards, hydrofoils, foiling wings and a full range of related accessories.

Oaklins’ team in the Netherlands acted as the exclusive buy-side M&A and debt advisor to Kubus Sports and assisted in all aspects of this transaction, from structuring and negotiating to arranging debt financing. This transaction complements a long list of mergers, acquisitions and divestments Oaklins has advised on in the sports sector. On the back of this track record, Oaklins has detailed insights in sector dynamics, valuation trends and personalities, as well as buyer and target universe.

Service
M&A buy-side
Parties
“We at Kubus Sports are extremely excited about this opportunity for both companies. We will further strengthen the distribution and portfolio of the Naish brand. At the same time, the acquisition puts us in a position to grow our presence in all main markets around the world. The pleasant cooperation with Oaklins’ M&A and debt advisory teams in many aspects of the transaction contributed to a successful outcome for Kubus Sports and Naish and made it a comfortable ride. Throughout the process, we felt that Oaklins was determined to deliver the best possible results and outperformed our expectations. Their professional and at the same time personal approach felt like a real partnership.”

Alex Cretier

CEO, Kubus Sports

Talk to the deal team

 Frank  de Hek

Frank de Hek

Partner
Amsterdam, Netherlands
Oaklins Netherlands
 Derk  Verheul

Derk Verheul

Senior Associate
Amsterdam, Netherlands
Oaklins Netherlands
 Koen  Bodewes

Koen Bodewes

Associate
Amsterdam, Netherlands
Oaklins Netherlands
 Warner  Boumeester

Warner Boumeester

Analyst
Amsterdam, Netherlands
Oaklins Netherlands

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