Bee2Link has acquired Terranova Web Systems

August 2021 — Bee2Link (B2L), the leading provider of software-as-a-service (SaaS) solutions to the automotive industry in France, has acquired Terranova Web Systems.

Established in 2012 and headquartered in Paris, B2L, a portfolio company of Bridgepoint Development Capital, offers digital solutions to the automotive industry. Their applications are used by car manufacturers, dealers and consumers. B2L allows global OEMs and car dealerships to digitize their offering, optimizing the second-hand fleet market as well as automating the sales processes. It also allows consumers a fully integrated digital experience, offering the ability to match pricing and consumers with the local dealerships. The company has grown rapidly, winning multi-year contracts with a range of global, blue chip OEMs, including Volkswagen, the Renault-Nissan-Mitsubishi alliance, Groupe PSA (Citroen, Peugeot), Toyota and Volvo, along with more than 200 car dealer groups. Following its successful entry into Belgium and Switzerland, B2L is seeking to continue its international development through targeted acquisitions or partnerships.

Established in 2000 and headquartered in Florence, Terranova Web Systems is a leading Italian player in the development and commercialization of SaaS software for the automotive industry for OEM car manufacturers and dealers.

Our role in the transaction

Oaklins’ team in Italy advised the buyer in this transaction. The team in France introduced Bee2Link, who was eager to grow via acquisition in Southern Europe. This is another example of success thanks to the efforts and cooperation between Oaklins’ teams.