Chalk Couture has been acquired by Firelight Capital Partners

Chalk Couture, LLC, a leading DIY craft home décor brand, has completed its recapitalization with Firelight Capital Partners, a New York-based private equity firm specializing in emerging consumer and retail brand investments.

Chalk Couture is an established craft product brand company providing the ultimate, high-quality home décor product suite that makes constructing your own DIY art pieces easy for anyone, regardless of artistic ability or previous experience. The company utilizes a community-building and enthusiast-based direct selling model to expand its brand and reach new customers. Chalk Couture’s dedicated and passionate independent sales consultants (designers) drive a thriving direct-to-consumer model and growing subscription service offering that positions the business for continued growth.

Firelight Capital Partners is a private equity firm dedicated to unlocking and accelerating the growth and cultural resonance of exceptional emerging consumer and retail brands.

Oaklins’ team in Los Angeles initiated this transaction, assisted in the negotiations and served as the financial advisor to Chalk Couture.