Armira has signed an agreement to acquire a majority stake in Viabus
December 2025 — Armira, a Germany-based investment firm, has signed an agreement to acquire a majority stake in Viabus, a leading Dutch tour operator focused on senior and young senior travelers.
The partnership with Armira marks an important next phase in Viabus’ development. Armira will help accelerate the company’s long-term strategy, supporting both organic growth and selective strategic initiatives. Rotrip Europe will reinvest alongside the other existing shareholders, safeguarding continuity and contributing valuable sector expertise through its strong track record and deep experience in leisure and travel assets.
Viabus offers a broad range of guided tours including coach tours, fly-coach trips, river cruises, long winter stays, tailored group travel options and self-drive holidays across Europe and beyond. The company continuously adapts its product offering by tailoring itineraries to evolving customer demand, drawing on traveler feedback, market trends and long-standing supplier relationships. This iterative approach has enabled Viabus to regularly introduce new travel options and destinations. The company comprises two complimentary core brands Bolderman and Effeweg, further diversified through specialty labels Diogenes, Destimundo and Van Nood.
Armira partners with entrepreneur-led and family-backed businesses and supports their long-term strategic development, with a focus on sustainable growth and value creation. The firm manages more than US$5.8 billion (€5 billion) in assets and is backed by a broad base of entrepreneurs, entrepreneurial families and long-term oriented investors. Armira provides full-lifecycle capital, ranging from minority growth investments to majority positions, and has completed over 30 platform investments. It has built a network of more than 100 industry advisors who actively support its portfolio companies.
Rotrip Europe is a family-owned investment firm with approximately 15 portfolio companies and a long-standing track record of investments in leisure assets and consumer-facing businesses. The firm works closely with management teams, combining financial backing with sector expertise to support sustainable long-term value creation.
Our role in the transaction
Oaklins’ team in the Netherlands acted as the exclusive sell-side advisor to the shareholders of Viabus in this transaction. As part of the process, the debt advisory team also conducted a lender education procedure. This integrated approach highlights Oaklins’ strength as a full-service corporate finance house, seamlessly combining strategic M&A and debt advisory services to deliver maximum value for its clients. The transaction builds on Oaklins’ extensive experience in the leisure and travel sector and further deepens its insights into consumer-driven business models and sector-specific value drivers.
This transaction is pending customary closing conditions.
Jasper Beerman
Managing Director, Rotrip Europe
Talk to the deal team
Frederik van der Schoot
Oaklins Netherlands
Related deals
Terhills Resort by Center Parcs has been acquired by TwentyTwo Real Estate
Terhills Resort, a premium resort in Belgium combining luxury and nature located near Hoge Kempen National Park and operated by Center Parcs, has been sold by venture capitalist LRM to TwentyTwo Real Estate, an independent real estate investor and operator. Both the real estate and the operations were included in the transaction, and Center Parcs is staying on board as an operational partner.
Learn moreBolster Investment Partners has secured debt financing for the acquisition of Royal Taste Company
Bolster Investment Partners has partnered with Royal Taste Company, a leading Dutch custom signature coffee platform offering end-to-end sourcing, blending, roasting, packaging and delivery services. The partnership marks an important next step in Royal Taste Company’s growth trajectory, focused on further geographical expansion, commercial development and selective strategic acquisitions.
Learn moreUKAT Group has acquired Bayberry Limited
UK Addiction Treatment (UKAT) Group, a leading UK provider of residential addiction, mental health and behavioral health treatment backed by Sullivan Street Partners, has acquired Bayberry Limited, a specialist mental health and wellbeing treatment provider. Joining UKAT enables Bayberry to preserve continuity of care for patients and referral partners, retain the strength of its clinical team and benefit from UKAT’s operational infrastructure, referral network and marketing channels. This partnership supports Bayberry’s next stage of development while preserving the qualities that differentiate its service offering.
Learn more