LORAC Cosmetics, Inc. has received an investment from Encore Consumer Capital

The private shareholders of LORAC Cosmetics, Inc. (LORAC) have sold the company to Encore Consumer Capital (Encore). Financial details have not been disclosed.

LORAC is an authentic Hollywood inspired prestige color cosmetics brand known as the “The Red Carpet Authority”. Founded in 1995 by celebrity makeup artist Carol Shaw, the company offers an expanding line of high-quality color cosmetics that are formulated to be non-irritating, natural-looking, effective, long-lasting and easy-to-use. The company currently sells its products primarily through Ulta, Kohl’s and its own e-commerce platform.

Encore is a San Francisco-based private equity investment firm focused on the consumer products industry. The firm has raised over US$600 million in committed equity capital and has invested in 24 platform companies. Encore is currently investing out of its US$260 million third fund, which closed in 2015. The firm targets companies with between US$10–100 million in annual revenues where Encore’s strong operating expertise in strategy development, brand marketing and distribution expansion can help drive performance.

Oaklins' team in Los Angeles initiated the transaction, assisted in the negotiations and served as financial advisor to LORAC.