The private shareholders of Sierra Flower Trading Ltd. (Sierra) have sold the company to Westbrook Floral Inc. (Westbrook) for an undisclosed amount.
Incorporated in 1987, Sierra began as an importer of cut flowers and greens supplying the wholesale trade in Quebec. Sierra has expanded to become an integral piece of the cut flower supply chain in all of Central and Eastern Canada and has expanded with the Savoir Fleur division, manufacturing and distributing bouquets to the Mass Markets. Sierra is well known online as the premium source for fresh flower information in North America.
Westbrook, incorporated in 1959, is a pioneer in the Canadian and USA floriculture industry. Beginning with 14,000 sq/ft of production supplying cut flowers to the wholesale trade, Westbrook has grown into a group of companies with a diverse business model which spans from greenhouse growing operations, greenhouse and systems manufacturing, floral hard goods importing, bouquet and dish garden manufacturing, traditional wholesaling and complete floral distribution, to all market segments.
Oaklins' team in Montreal advised the seller in this transaction.
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