The Taunton Press has sold Fine Cooking to Meredith Corporation

September 2020 — The Taunton Press has sold Fine Cooking, the preferred media platform for avid cooking enthusiasts, to Meredith Corporation.

Fine Cooking is the preferred media platform for avid cooking enthusiasts in the US.

Meredith’s national media group reaches nearly 200 million American consumers every month, including 80% of US millennials. It is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the US and at walmart.com., as well as innovative business-to-business marketing solutions provided by Meredith Xcelerated Marketing.

The Taunton Press is a consumer-based media company with category-leading brands that inspire and inform over 14 million passionate makers across a wide range of premium platforms and products. It helps its audiences create with their hands, their head and their heart. The company is known for its five iconic magazines, and its more recent ventures include an Emmy-nominated TV series, in-person events and podcasts that reach an ever-growing community of enthusiasts.

Our role in the transaction

One of Oaklins’ TMT teams in New York acted as the exclusive financial advisor to The Taunton Press in this transaction.