Alenty has been acquired by AppNexus
New York-based AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, has acquired the French company Alenty, the leader in advertising viewability solutions, for US$6 million.
Alenty is a leading provider of ad-viewability solutions offering the best technology available on the market. Its ad-viewability measurement and optimization solutions were awarded the MRC (Media Rating Council) accreditation early in 2014 with outstanding results. "We are looking forward to joining the AppNexus team, which shares our vision and understands the industry’s need for this powerful and relevant technology,” said Laurent Nicolas, co-founder and CEO of Alenty. “Alenty began in France, a center for innovation in Europe, and now we are gaining massive global scale by joining forces with AppNexus. This new relationship signals a huge step forward for the industry as we collectively seek to improve the quality of Internet advertising.”
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. The company's unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. AppNexus serves buyers and sellers of Internet advertising in 53 countries and has an existing office in Paris, as well as nine others around the world, including those in London, Hamburg, Sydney and Singapore. “AppNexus has always stood behind the idea that better advertising creates a better Internet, and solving the issue of viewability is critical to that mission,” said Brian O’Kelley, AppNexus CEO. “In Alenty, we found the top-rated leader in viewability technology, and we plan to make their product a fundamental component of the AppNexus platform.”
Oaklins' team in France, assisted by Oaklins' media specialist team in New York, advised the seller in this transaction.


Talk to the deal team
Reed Phillips
Oaklins DeSilva+Phillips
Related deals
iwell raises US$31 million to deploy its leading European smart battery storage solutions into new markets
iwell, a developer of smart energy management (EMS) and battery storage systems (BESS), has successfully closed a US$31 million (€27 million) funding round. The round was led by Meridiam, with Invest-NL and Rabobank participating, alongside existing investors.
Learn moreBezeq Online has been acquired by One Software Technologies
Bezeq Online has been acquired by ONE Software Technologies Ltd., enabling ONE Technologies to offer innovative solutions through full integration of advanced technology, real-time data analysis and proven service capabilities nationwide. ONE Technologies’ goal is to develop the next generation of service solutions, including AI-based tools, automation, multi-channel digital services and advanced CRM systems, all designed to deliver a continuous, accurate and effective customer experience.
Learn moreChequers Capital has acquired Gourmet Italian Food to strengthen presence in the ready meals sector
Chequers Partenaires S.A., acting as the management company of the private equity fund Chequers Capital XVIII SLP, together with management, has completed the acquisition of 100% of the share capital of Gourmet Italian Food S.p.A. (GIF). The company was previously owned by Alcedo SGR S.p.A. through the Alcedo IV Fund, FVS SGR S.p.A. through the Sviluppo PMI Fund, and minority shareholders.
Learn more