Pararius and TreeHouse have successfully merged into Real Estate Classifieds (REC)
March 2017 — Pararius and TreeHouse have merged. The new group, Real Estate Classifieds (REC), operates the largest rental housing classified advertisement websites in the Netherlands.
As a result of the merger, REC owns and operates several real estate classified advertisement websites in the Netherlands, including: huurwoningen.nl, a real estate platform for the rental market with a consumer focus; pararius.nl, a real estate platform for the rental market with a real estate agent focus; and kamers.nl, a student room rental platform and koopwoningen.nl, a platform for real estate for sale.
REC’s main websites are Huurwoningen.nl and Pararius.nl, which rank as the number one and two websites in the Dutch rental housing classified advertisement market measured by the total number of listings, monthly visitors as well as SEO. The company also operates Koopwoningen.nl and Kamers.nl. REC also distributes CRM software (Pararius Office) which is used by more than 200 Dutch real estate agencies. Contrary to many other players in the Dutch market, REC has unique content and does not scrape its advertisements from other sources.
Our role in the transaction
Oaklins' team in the Netherlands acted as an exclusive M&A advisor to both parties involved in the merger.
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