Website Travel Group has been acquired by Imperium Tourism Holdings PtyLtd
The owners of Website Travel Group have sold the company to Imperium Tourism Holdings Pty Ltd. Financial details have not been disclosed.
Website Travel Group is a tourism platform that connects agents (sellers) and operators (travel products). The group comprises a portfolio of leading Australian technology, retail and accommodation businesses which includes the brands Peterpans Adventure Travel, Backpackers World Travel, Travel Freedom, The Travel Project, Junction 6, Rainbow Beach Adventure Company, Dingo’s Resort and Frasers on Rainbow.
Imperium Tourism Holdings is part of the Imperium Group which focuses on investing in small to medium-sized businesses with strong operational and growth opportunities. The group already has existing investments in the travel and leisure space in luxury boutique hotels and restaurants.
Oaklins' team in Australia advised the seller in this transaction and ran a competitive and confidential sale process, managing interest from a broad range of travel companies and financial sponsors, resulting in a successful outcome for the client. This deal demonstrates the team's ability to handle complex corporate structures generating interest despite challenging business conditions.
Talk to the deal team
Related deals
Firecrown Media acquires railroad and space enthusiast brands of Kalmbach Media
Kalmbach Media, a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands, has sold its railroad and space enthusiast brands, including Trains, Model Railroader, Classic Toy Trains, Classic Trains, Garden Railways, Trains.com, Astronomy, FineScale Modeler and Kalmbach Books, to Firecrown Media, one of the leading transportation media providers serving the aviation, boating and logistics sectors.
Learn moreDania Software has been acquired by Omnidocs
The owners of Dania Software A/S have sold the company to Omnidocs.
Learn moreGoldbach Group AG has sold dreifive AG
Goldbach Group AG has sold dreifive AG to the existing management.
Learn more