Greenyard Flowers UK has been acquired by Yellow Holdings Ltd.
October 2019 — Greenyard has sold its subsidiary Greenyard Flowers UK to Yellow Holdings Ltd.
Greenyard Flowers UK is the world’s largest supplier of daffodil flowers. Its strong market position is the result of a powerful fully vertically integrated company model, that ranges from the selection of the best genetics to supplying packed products to retailers. In addition to daffodils, of which of which the company has developed more than 2,000 varieties, Greenyard Flowers also grows summer flowers such as peonies, agapanthus, nerines, brodiaea and dahlias.
Yellow Holdings is a holding company owned by Pebble Group, the management of Greenyard Flowers UK and other financial sponsors, and specifically incorporated for the acquisition of Greenyard Flowers UK.
Greenyard was established in 1987 by Hein Deprez and has since grown into one of the largest suppliers of fruit, vegetables, flowers and plants in the world. Today, the company is still a family-owned business that is publicly traded and listed on Euronext Brussels.
Our role in the transaction
Oaklins' team in Belgium advised the seller in this transaction. The team in the Netherlands contributed sector specific knowledge and contacts with buyers. Oaklins Smith & Williamson, based in the UK, supported with origination and prospective buyer.
Talk to the deal team
Frederik van der Schoot
Oaklins Netherlands
Related deals
Balticovo has acquired Babičkin dvor
Balticovo has acquired 100% of the shares in Babičkin dvor. The acquisition marks Balticovo’s direct entry into the Slovak market and establishes a platform for further growth in Central Europe. Balticovo plans to expand Babičkin dvor’s production capacity through investments in new facilities, technology and know-how, supporting the continued development of domestic egg production in Slovakia.
Learn moreNutrition & Santé has divested its Spanish organic assets to Alimentos Sanygran
Nutrition & Santé Group has divested its Spanish organic assets to Alimentos Sanygran. The transaction included the Natursoy brand; the Castellterçol production site dedicated to organic chilled plant-based meat alternatives; a three-year Gerblé chilled-business license; manufacturing and transition services agreement (TSA) arrangements for Nutrition & Santé’s French Céréal Bio and Soy brands and third-party brands; distribution contracts for more than 10 organic brands; and a dedicated sales force serving specialized organic and dietetic retailers in Spain.
Learn moreGroupe Thomas Plants has acquired Tecnosem, welcoming Galiena Capital as a majority shareholder
Groupe Thomas Plants has acquired Tecnosem to form Groupe Flore, a new leader in France’s vegetable seedling market. This newly formed group brings together two of the industry’s most complementary players, previously ranked second and third respectively in the French young plant production sector. The combined group operates four production sites across more than 62 hectares in Brittany and southern France, two of the country's principal vegetable-growing regions. Galiena Capital has taken a majority stake in the transaction, while Thomas Plants’ existing shareholders, including Trajan Capital, Financière du Cèdre, Enthéos and Halisol Groupe, have reinvested to retain a minority stake.
Learn more