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Consumer & Retail

Critical guidance on your journey

M&A has always been a big part of a consumer and retail company’s growth strategy. However, as competition gets tighter and demand for more purpose-driven brands increases, companies come to us not just for scale, but also to reshape their portfolios for a more customer-focused strategy. Whether you’re selling or buying a business, our deep expertise in M&A, growth equity and ECM, debt advisory and corporate finance services as well as our established relationships in everything from e-commerce to innovative logistics will guide you toward success in closing the best deals.

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RCN Vakantieparken has attracted international investor Blackstone to drive growth
Private Equity | Consumer & Retail | Real Estate

RCN Vakantieparken has attracted international investor Blackstone to drive growth

RCN Vakantieparken, a leading owner and operator of spacious holiday parks and campsites across the Netherlands, France and Germany, has been acquired by Blackstone, a premier global investment firm. Blackstone will support the management team’s vision for the business and accelerate RCN’s growth potential with significant investment across its parks, while retaining its strong brand identity.

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Transformation Capital joins the shareholder base of Kubus Sports to support further growth
Private Equity | Consumer & Retail

Transformation Capital joins the shareholder base of Kubus Sports to support further growth

Transformation Capital, a Netherlands-based growth equity firm, has joined the shareholder base of Kubus Sports, a leading owner of premium sports equipment brands. Alex Cretier, current CEO and co-owner, will stay on and team up with Transformation Capital to seize opportunities that further strengthen Kubus Sports’ leading position in the niche sports equipment market.

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Kees Smit Tuinmeubelen has been acquired by Craft Capital
Private Equity | Consumer & Retail

Kees Smit Tuinmeubelen has been acquired by Craft Capital

Kees Smit Tuinmeubelen, a leading family-owned omnichannel retailer of garden furniture and related accessories, has agreed to sell a majority stake to Craft Capital, a Netherlands-based investment firm.

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“I am very pleased with the outcome of the transaction in attracting Craft Capital as a new shareholder, given its shared entrepreneurial DNA and the expertise it will bring. Following the opening of our third XXL Experience Store and new warehouse, combined with the growth ambitions of the management team, the company is well positioned for its next phase of growth. I am highly confident that Craft Capital, together with the management team and all the people at Kees Smit Tuinmeubelen, will make these ambitions a reality. Oaklins’ role and commitment were instrumental in navigating the complexities and ensuring the success of this transaction.”

Henk Smit

Shareholder, Kees Smit Tuinmeubelen

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M&A in sports: On the fast track

The M&A sports market witnessed significant activity. In 2023, the M&A sports market achieved a record-breaking 285 deals, despite global economic challenges. This trend has continued into 2024

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Talk to our local advisor

Derk Verheul

Associate Director
Amsterdam, Netherlands
Oaklins Netherlands

Meet our global industry specialists

Chris Tait

Managing Director
Melbourne, Australia
Oaklins Henslow

Hadrien Mollard

Managing Partner
Paris, France
Oaklins France

Dr. Lutz Becker

Associate Partner
Hamburg, Germany
Oaklins Germany

Gary Rabishaw

Managing Director
Los Angeles, United States
Oaklins Intrepid