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Consumer & Retail

Critical guidance on your journey

M&A has always been a big part of a consumer and retail company’s growth strategy. However, as competition gets tighter and demand for more purpose-driven brands increases, companies come to us not just for scale, but also to reshape their portfolios for a more customer-focused strategy. Whether you’re selling or buying a business, our deep expertise in M&A, growth equity and ECM, debt advisory and corporate finance services as well as our established relationships in everything from e-commerce to innovative logistics will guide you toward success in closing the best deals.

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RCN Vakantieparken has attracted international investor Blackstone to drive growth
Private Equity | Consumer & Retail | Real Estate

RCN Vakantieparken has attracted international investor Blackstone to drive growth

RCN Vakantieparken, a leading owner and operator of spacious holiday parks and campsites across the Netherlands, France and Germany, has been acquired by Blackstone, a premier global investment firm. Blackstone will support the management team’s vision for the business and accelerate RCN’s growth potential with significant investment across its parks, while retaining its strong brand identity.

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Armira has signed an agreement to acquire a majority stake in Viabus
Private Equity | Consumer & Retail

Armira has signed an agreement to acquire a majority stake in Viabus

Armira, a Germany-based investment firm, has signed an agreement to acquire a majority stake in Viabus, a leading Dutch tour operator focused on senior and young senior travelers.

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Kindernet has welcomed a new long-term strategic partner
Consumer & Retail

Kindernet has welcomed a new long-term strategic partner

Kindernet, a Netherlands-based childcare provider with 40 preschool and after-school care locations, has joined forces with a leading European education group to further strengthen the quality and availability of childcare in the evolving Dutch childcare market. 

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“I am very pleased with the outcome of the transaction in attracting Craft Capital as a new shareholder, given its shared entrepreneurial DNA and the expertise it will bring. Following the opening of our third XXL Experience Store and new warehouse, combined with the growth ambitions of the management team, the company is well positioned for its next phase of growth. I am highly confident that Craft Capital, together with the management team and all the people at Kees Smit Tuinmeubelen, will make these ambitions a reality. Oaklins’ role and commitment were instrumental in navigating the complexities and ensuring the success of this transaction.”

Henk Smit

Shareholder, Kees Smit Tuinmeubelen

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Forward with focus

What's happening and what's next for the corporate finance market? Oaklins Q2 2026 newsletter

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Derk Verheul

Director
Amsterdam, Netherlands
Oaklins Netherlands