The private shareholders of Greenlight Digital Limited and Greenlight Commerce Limited have sold the company to Brave Bison Group Plc.
Greenlight, the digital advertising and technology business, was established by Warren Cowan and Andreas Pouros in 2003. Today, Greenlight works with an array of blue-chip brands and omni-channel retailers on multi-channel digital strategies and innovative new technology solutions, including Dixons Carphone, Muller, GAP and New Balance.
Brave Bison, the AIM-listed global social media and marketing company, entered into a conditional agreement to acquire Greenlight for £6.8 million (US$9.3 million). The expansion is set to more than double Brave Bison’s revenues in the first year.
Oaklins Evelyn Partners, based in the UK, was the exclusive corporate finance advisor to the sellers.
“We were pleased to work with the team at Oaklins Evelyn Partners, who gave considered and timely advice. They were always on hand to guide us through the transaction with a party that we believe to be the right strategic acquiror for the business and the management team.”
Firecrown Media acquires railroad and space enthusiast brands of Kalmbach Media
TMT
Firecrown Media acquires railroad and space enthusiast brands of Kalmbach Media
Kalmbach Media, a leading independent media company that provides ideas and inspiration to avid hobbyists, enthusiasts and citizen scientists through its multichannel brands, has sold its railroad and space enthusiast brands, including Trains, Model Railroader, Classic Toy Trains, Classic Trains, Garden Railways, Trains.com, Astronomy, FineScale Modeler and Kalmbach Books, to Firecrown Media, one of the leading transportation media providers serving the aviation, boating and logistics sectors.
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