Midsona AB has acquired Nordsveen AS

April 2012 — Midsona AB, a large Swedish health and well-being products company in the Nordic region, has acquired Nordsveen AS, one of the leading distributors of health and well-being products in Norway, for US$8 million.

“The acquisition is consistent with Midsona’s vision of becoming the leader within the health and well-being sector in the Nordic region and follows on a successful acquisition in Finland a year ago with the same objective. Nordsveen represents some of Norway’s strongest brands in health and OTC products, and will strengthen our position in the market. We see great possibilities for positive development, with synergies on both revenues and costs,” says Peter Åsberg, CEO of Midsona.

Nordsveen AS is one of the leading distributors of health and well-being products in Norway. Founded in 2003, the company represents well-known brands such as Otrivin, Nicotinell, Listerine, Paracet and Ibux in Norwegian convenience stores.

Our role in the transaction

Oaklins' team in Sweden was engaged by Midsona AB to review and analyze strategic and structural opportunities to develop its Norwegian operations, and also to participate as an advisor in any acquisitions that could result from the initial analysis. Our team contributed with a value focused and strategic analysis which, in combination with a strong commitment, laid the foundation for a successful acquisition process.