The private shareholders of Icepage Limited (Floranova) have sold the company to Syngenta International AG (Syngenta).
Floranova is a specialist breeder and supplier of flower and home garden vegetable seeds with a strong portfolio and international presence in over 50 countries. The company uses traditional breeding methods to develop niche, high-margin products serving end users in the professional bedding, pot plant and ornamental sectors.
Headquartered in Switzerland, Syngenta is an international agribusiness committed to sustainable agriculture through innovative research and technology. It is a well-established player in the pot and bedding plants market, serving growers worldwide from its headquarters in Basel and seed processing facilities in Enkhuizen, Netherlands. It is known for breeding innovative varieties for professional growers and retailers in the landscape and consumer garden segment.
Oaklins Smith & Williamson, based in the UK, and Oaklins' Dutch team advised the seller in this transaction.
Jeff Colegrave, Chairman at Floranova, commented: "It was a complex transaction that wouldn’t have been possible without the deep sub-sector expertise provided by Oaklins' team in the Netherlands together with the invaluable advice from the team at Oaklins Smith & Williamson. Oaklins’ joined-up approach of international reach and local execution helped deliver a uniquely competitive sale process; this was instrumental in the success of this deal. Oaklins added value at every stage and clearly understood our company and the industry. I don’t think we could possibly have been in better hands."
Frank de Hek
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