Mirror Mirror has been acquired by Ykone

Mirror Mirror has been acquired by Ykone, enabling the company to accelerate its international expansion by leveraging Ykone’s commercial strength. At the same time, Ykone benefits from gaining in-house production capabilities and driving its move upmarket toward luxury clients. The transaction reflects a shared ambition to build a comprehensive global offering spanning influence, activation and production across Paris, Milan, the USA, Abu Dhabi, Dubai and other key markets.

Mirror Mirror is a creative production company that represents talent and produces films, print campaigns and digital assets for brands. The company is recognized for its complementary expertise across photography and film, underpinned by strong technical know-how, as well as its direct and long-standing relationships with clients. It also has a proven track record in identifying and signing new talent, including photographers and directors. Mirror Mirror’s client base includes leading luxury brands such as L’Oreal, LVMH, Chanel, Hermes, Interparfums and Publicis.

Ykone is an international player in influencer marketing, digital activation, content creation and talent representation, serving a premium lifestyle client base including Nespresso and Swarovski. With over 300 employees, the group operates in 16 countries across the USA, China, India and Europe.

Oaklins’ team in France acted as the exclusive financial advisor to the shareholders of Mirror Mirror throughout the process, identifying the best strategic partner to accelerate the group’s development, particularly internationally, and to support expansion into new market segments.