Drawloop Technologies, Inc. has been acquired by Nintex Group

June 2015 — The private shareholders of Drawloop Technologies, Inc. have sold the company to Nintex Group for US$45 million.

Founded in 2001 and headquartered in Irvine, CA, Drawloop Technologies, Inc. automates the creation and delivery of sale and service documents within Salesforce, thereby eliminating manual processes and improving document and data accuracy and overall team productivity. Initially, the company serviced the financial services industry where strict compliance regulations made document management complex. In 2007, Drawloop partnered with Salesforce to offer an automation application embedded in the broader Salesforce CRM offering.

Nintex Group is a provider of cloud services. The company focuses on delivering technology that addresses the needs of business users, developers and IT professionals. Its products include Nintex Workflow and Nintex Forms.

Our role in the transaction

Oaklins' team in Los Angeles initiated this transaction, assisted in the negotiations and served as financial advisor to Drawloop Technologies. Our team prepared a full set of marketing materials before contacting the most logical strategic acquirors, including Nintex. When Nintex put forth an aggressive bid, we continued to maintain leverage throughout the process and forced Nintex to increase its bid, as well as provide favorable terms.