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Consumer & Retail

Cocolita has been acquired by BurdaInternational

Hubert Gorecki, the founder and owner of SHOKO Sp. z o.o., has sold a 60% stake to BurdaInternational.

SHOKO is an internet platform that sells its products via its online store Cocolita. It is one of the major players in Poland in online retail sale of cosmetics, particularly make-up, and with a growing share of body care products and accessories, with over 50,000 transactions per month. The company carefully built its vast portfolio of brands to satisfy the needs of its mainly 18 to 40-year-old customers with a focus on popular and niche but affordable products. The offer includes over 200 brand names, such as the popular Revlon, L’Oréal, Maybelline, but also Revolution, Jessup, NYX, Golden Rose and some private labels. This makes the business crisis-proof, and it benefits from the lipstick effect, where more affluent clients switch from premium brands to popular brands during hard times.

BurdaInternational, which bundles the foreign activities of the media and tech company Hubert Burda Media, is one of the world's largest media and technology companies, operating in 17 countries. It has 3,500 employees and owns 350 media brands. In Poland, the company has been developing the media market for over 25 years, meeting the changing technological and content expectations of recipients of all ages. It decided to start acquiring online retailers offering products to the same clients as the media content produced by BurdaInternational.

Hubert Gorecki and the management team will keep their managerial positions after the deal and Cocolita, one of the top three online cosmetics retailers in Poland, will continue to operate separately.

Oaklins’ team in Poland advised Hubert Gorecki, the founder and owner of the Polish e-commerce platform SHOKO, on the sale of a majority stake to BurdaInternational, via its local representation Burda Media Polska. Oaklins’ team in Germany introduced the investor and supported the transaction.

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Sprechen Sie mit dem Deal-Team

 Maciej  Szalaj

Maciej Szalaj

Principal

Warschau, Polen
Oaklins Poland CF
Dr. Lutz  Becker

Dr. Lutz Becker

Associate Partner

Hamburg, Deutschland
Oaklins Germany
 Piotr  Pregowski

Piotr Pregowski

Director

Warschau, Polen
Oaklins Poland CF

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