Embrace The Human Cloud has been acquired by Aareon
Embrace The Human Cloud (Embrace), a Netherlands-based leading all-in-one customer engagement software company, has been acquired by Aareon, a Germany-based leading provider of SaaS solutions for the European property industry. The acquisition strengthens Aareon’s position as a SaaS PropTech company and emphasizes its international growth strategy by expanding its portfolio in the Netherlands.
Founded in 2001, Embrace, based in Groningen, Netherlands, is the Benelux leader in the digital workspace and customer engagement SaaS market. The company serves clients in various sectors, including public housing, healthcare and local government. The company offers a one-stop shop software solution consisting of portals, social intranet and omnichannel conversation tools, including e-mail, voice, chat, social and messaging tools and (AI) chatbots. Until 2019, Embrace consisted of the individual brands Embrace, Umbrella and Q-Vision.
By joining forces with Aareon, Embrace can further accelerate growth and realize its international growth ambitions. Together with Aareon, Embrace envisages leveraging its market leading position in the Benelux and expanding across Europe. Embrace will continue to operate under its own name, fully independently in the market.
Aareon is the leading provider of ERP software and digital solutions for the European property industry and its partners. The firm offers pioneering and trusted software solutions to optimize business processes and business model development. Aareon is an international company with offices in the DACH region, Finland, France, the UK, the Netherlands, Norway and Sweden. The company employs over 1,800 people, with more than one-third based in its international subsidiaries. Aareon is owned by Aareal Bank (majority) and Advent International (minority), a leading international private equity firm.
Oaklins’ team in the Netherlands served as the exclusive sell-side advisor to Embrace’s shareholders in its sale to Aareon. This transaction emphasizes Oaklins’ deep expertise in Enterprise SaaS and in advising founders and private equity on monetizing industry-leading businesses. Oaklins’ team in Germany provided support and essential intelligence emphasizing the value-add of Oaklins’ global reach.
CEO, Embrace The Human Cloud
Sprechen Sie mit dem Deal-Team
Frederik van der Schoot
Jan-Pieter van Doorn
Zephyr Group has acquired PK OEM Parts
Zephyr Group has acquired PK OEM Parts. With the entry of PK OEM Parts, Zephyr Group aims to achieve a consolidated turnover of approximately US$65 million in 2023. The acquisition will allow an increase in the services and product range offered to customers by leveraging the group’s know-how and logistical capabilities. Furthermore, the acquisition represents a step forward in the growth and consolidation strategy that Zephyr Group started in 2018 with the acquisition of Spanish competitor SKV.Mehr erfahren
Baird Capital invests in Freemarket
Baird Capital has completed a growth capital investment in Freemarket. The investment supports Freemarket’s continuing fast growth and international expansion, as well as providing a partial cash-out to existing shareholders.Mehr erfahren
Strahinjcica has been acquired by Studenac
The owner of Strahinjcica has sold the company to Studenac.Mehr erfahren