Leadventure Ltd has been acquired by Juuri Partners Ltd

LeadDesk Plc has sold Leadventure Ltd to Juuri Partners and the Leadventure's management team.

Leadventure specializes in targeting sales contacts and offers its customers business, decision-maker and consumer target group data services under the LeadCloud brand name. LeadCloud provides customers with higher quality leads for improved hit rate in direct marketing by leveraging machine learning to remove bad leads. The company's offering includes B2B and B2C direct marketing contacts from leading national databases in Finland.

Juuri Partners is a Finnish private equity firm that offers financing to established and profitable small and medium-sized enterprises in Finland. Juuri Partners provides offers growth-oriented companies a new business financing and development concept that combines active minority investment, debt financing and strategic business support. The firm manages Juuri Fund I LP, with approximately US$90 million.

LeadDesk Oyj provides cloud-based solutions for high volume sales and customer service. The offering includes LeadDesk contact centre cloud solution as a self-provisioning software-as-a-service (SaaS) platform and LeadCloud services for high quality leads and improved hit rate in direct marketing.

Oaklins' team in Finland advised LeadDesk Plc in the process of divesting its subsidiary Leadventure Ltd.