Parcom has sold Krifon to Varro

Krifon AS, a leading Nordic B2B distributor specializing in home and garden products, has been acquired by Varro. The transaction marks a new chapter for the company as it continues to strengthen its position as a trusted category partner to leading DIY chains, garden centers and furniture retailers in Norway.

Krifon is a Norwegian B2B distributor specializing in home and garden products, supplying a wide assortment of outdoor furniture, garden structures such as pergolas, planters and decorative items to leading retailers across the Nordic region. With more than 60 years of market experience, the company has built long-standing partnerships with major DIY chains, garden centers and furniture retailers by combining curated product assortments with efficient logistics and reliable supply. Krifon operates as a subsidiary of Outdoor Life Group Holding B.V. backed by Parcom.

Founded in 2019, Varro is a Norwegian growth investment firm based in Sandefjord. The firm focuses on providing growth capital to small- and mid-sized businesses, primarily in the Vestfold and Telemark regions, with the ambition of supporting local economic development. Varro takes an active, long-term ownership approach, partnering closely with companies to drive value creation through strategic support, operational improvements and targeted acquisitions.

Parcom is a Dutch private equity firm headquartered in Amsterdam. The firm focuses on investing in mid-sized companies, primarily in the Netherlands and Northwest Europe, partnering with management teams to drive long-term, sustainable growth. Parcom takes an active ownership approach, supporting businesses through strategic development, operational improvements and international expansion. Over the years, it has built a diversified portfolio across sectors such as industrials, technology and consumer goods, with an emphasis on creating lasting value rather than short-term gains.

Oaklins’ team in Norway advised the seller in this transaction. Oaklins’ team in the Netherlands was involved in the early stages of the transaction.