Admeta has been acquired by WideOrbit Inc.
The private shareholders of Admeta have sold the company to WideOrbit Inc. Financial details of this transaction have not been disclosed.
Admeta, based in Sweden, provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes artificial intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. WideOrbit intends to leverage Admeta’s advanced optimization technology across programmatic solutions for both broadcast and digital.
WideOrbit Inc. is the leading provider of advertising management software for Media companies, providing innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. The company has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. WideOrbit is headquartered in San Francisco, with offices in Seattle, Denver, Dallas, Vancouver, Birmingham (AL), Agawam, and in Paris (France) and Gothenburg (Sweden).
Oaklins' media specialist team in New York advised the seller in this transaction.
Prata med transaktionsteamet
Relaterade transaktioner
Groupe JVS has acquired Abelium Collectivités
Groupe JVS has acquired Abelium Collectivités, which was subsequently rebranded as Familea. The transaction, supported by CAPZA as a minority shareholder and Bpifrance, strengthens Groupe JVS’s strategy in the childcare and family services sector while expanding its offering to local public sector stakeholders.
Lär dig merGrupo Gtd has sold Gtdata to Infracorp
Gtdata, the data center platform of Gtd Grupo Teleductos S.A., has been acquired by Infracorp, the infrastructure investment platform of Grupo Romero, through the purchase of a 49% stake for US$118 million.
Lär dig merMiddlecon has been acquired by Nion
Middlecon has been acquired by Nion, a digital consultancy backed by Stella Capital. The acquisition strengthens Nion’s capabilities in data management and advanced analytics, enabling it to undertake larger and more complex data-driven initiatives for its customers. The partnership with Nion provides Middlecon with a strong foundation for continued growth and expansion.
Lär dig mer